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10 Marketing Tools and Plugins To Be Used On Your WordPress Site

Team Armentum / 15 days ago

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WordPress is a platform that allows developers to create a myriad of tools that complement its core functions. These tools make it possible to maximize the marketing potential of any WordPress site. And oftentimes, that potential can be increased with just a few clicks.

 

A lot has been said about various marketing tools for WordPress that are available out there. WordPress is a blogging platform at its core, but one can definitely add more features to it to make content production go a bit more smoothly.

 

1. SendinBlue:

This is a paid tool but has also a free plan. SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. It can also be used to send out a marketing email, transactional email, and even mobile messages.

Once an email is sent, one can completely tract the performance of that email. Detailed reports and stats which includes open rates, click rates, user engagement data – everything can be tracked smoothly and efficiently.

 

2. OptinMonster:

Being one of the most feature-rich and versatile solutions for handling email opt-ins on WordPress, OptinMonster is apt for managing more than one site – in fact, you can work with an unlimited number of sites, all from a single dashboard.

OptinMonster comes with lightboxes, “after post” forms, floating bars, slide-ins, mobile-optimized forms, sidebar forms, full-screen panels, on-click forms and more. Also, one can run two different versions of one form against each other, and then see which one performs better over time. It integrates with every known email service provider out there.

 

3. Yoast SEO:

This is a completely free WordPress plugin and is the most popular one when it comes to search engine optimization. It is one of the most downloaded WordPress plugins ever. Yoast SEO comes with three important settings for each of your posts and pages: title, meta description, and meta keywords.

Apart from writing custom text and keywords, the plugin also allows you to know how weak or strong the optimization is. It also takes care of a number of optimizations that don’t require your assistance.

 

4. Revive Old Post:

This is a free tool for automatically posting articles on social media. Apart from posting, Revive Old Post can be set to auto-share at constant intervals.

You can set lots of things about the shares: the intervals between shares, how old should a post be in order to be shared, how many posts to share daily, and how many times each one should be shared, what kind of format the article should have when posted, and more.

The free version of the plugin can share your content to Twitter and Facebook. To get additional exposure – LinkedIn, Tumblr, and Xing – you’ll need the pro version.

 

5. Zapier:

Zapier is a tool interconnecting other apps/tools that are already working for you. It also allows the user to automate tasks, and ultimately get more out of the data.

Zapier can –

Take new WordPress posts and submit them to the Facebook page.

Automatically add posts to Buffer.

Tweet new WordPress posts as soon as you publish them.

Post specific Evernote notes to the WordPress site.

Resubmit Instagram photos as new blog posts.

Integrate WordPress with Tumblr.

 

6. Canva:

Canva is a free D-I-Y graphic design platform developed with non-designers in mind. Though some premium elements are paid. It is available for web, iPad and iPhone.

Embedded with an intuitive drag-and-drop user interface along with a massive library of pre-designed templates and free stock photos, Canva makes it really easy for anyone to create professional-quality image graphics effectively enhancing their visual content.

Canva caters to a wide range of design types such as blog post graphics, presentations, digital flyers, letterheads, advertising graphics, and so much more. You can basically create almost any visual element you need for personal or professional purposes.

 

7. Google Analytics:

This is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is a free tool and can be integrated with your WordPress site through a simple embed code provided by Google.

This awesome tool is a must-have for a website. It tells just everything – the total number of users in a given period, page views, sessions and pages per session, bounce rates, session durations, most popular posts/pages, conversions, etc. Knowing the audience and analyzing their behaviour on the web is something online businesses would die for – Google Analytics gives a complete analysis of the audience’s online behaviour.

 

8. InTrigger:

It is very helpful for improving conversion and lead generation. InTrigger helps you create scenarios that will show off inline forms, floating bars, read more boxes with high-end targeting rules. One can restrict visitors to access the part of the blog until they sign up to a newsletter or visit a web page. It also allows the user to create a lead generation strategy for its site.

 

9. Fancier Author box:

This plugin helps you add an interactive and attractive author box to your blog posts. One can embed a headshot, social media icons, content, URLs, etc to make it more beautiful and engaging.

With Fancier Author box, one can make every web page a landing page. You don’t need to be an expert to create a professional looking author box and drive more visitors to your site. With Fancier Author box it is easy to use a plugin that comes with an intuitive dashboard.

 

10. Broken Link Checker:

It helps to detect and fix any broken links and lost images that can affect the SEO ranking of a website. It scans your posts, page, comments and other content in search of broken links. You will get a notification immediately when any of these detected.

This plugin can be used in two different ways –
Making broken links display differently, enabling you to select them out quickly.
Preventing search engines against following broken links.

 

Conclusion:

Adding Marketing tools is a great way to generate lead and improve conversions of a WordPress site. These tools can drastically increase the accessibility and readability of the site quickly and efficiently. These marketing tools are sure to take the marketing strategies to the next level and also monetize the website with ease.