What A Real Estate Agent Needs to Know About Marketing Automation

What A Real Estate Agent Needs to Know About Marketing Automation

Team Armentum / 2 months ago




Real estate marketing has evolved significantly in the past decade. The era of only sending out flyers, paying for billboards, and cold-calling leads is long gone. Today, we live in the marketing automation era — one in which blogging, email, and social media efforts are essential, but also streamlined. An inbound marketing strategy is how you can reach your audience, but marketing automation is how you will maximize that real estate lead generation.


What Marketing Automation Is All About?

In short, marketing automation is the act of syncing your real estate marketing efforts to software that makes publishing, sharing and analyzing your content easy. Instead of having to manually publish every blog post, share every tweet, and send every email, automation software provides an organized system that completes each of these tasks for you. In other words, you can distribute your real estate inbound marketing tasks with greater ease. One can schedule an entire month’s blog posts, emails, and social updates over the course of a couple hours.


Some Of The Key Benefits Of Marketing Automation Are:

Lead nurturing: Automation options inform you how far along your leads are in the sales funnel and even recommend next steps for marketing to continue to nurture them.


Real-time updates: Knowing the exact minute your leads take an action lets you respond immediately, increasing engagement with leads by reaching them while you have their attention.


Saving money: Instead of requiring multiple software solutions to keep your marketing and sales efforts in order, automation provides an all-in-one fix that can reduce your spending.


Many marketing automation options today can also integrate with customer relationship management databases (CRM), which store contact data, set lead follow-up reminders, and even automate some marketing tasks as well.


A CRM system helps track milestones in the sales funnel by automatically tracking every contact and follow-ups between the client and agent. CRM software can also provide customer-facing real estate agents detailed data on client’s personal information, concerns, purchasing preferences and buying history.


Here are some time-saving marketing automation tools that every real estate broker should know and implement in their work:


1. Social Media

Keeping your social media updated on a daily basis is time consuming and when you’re maintaining Facebook, Twitter, Instagram, LinkedIn and possibly more, it’s challenging to keep the updates consistent and engaging.

By automating social media, real estate agents can plan ahead and schedule updates on some or all of their social media channels. It makes strategizing much easier, too, when a post is more than just what seems interesting to share at the time.


2. Email Newsletters

Sharing valuable information with your audience can also elevate your status as a subject matter expert in your market. Using an automated email platform helps you manage your contact list and schedule emails in advance. Once a template is set up, plugging in your content is easy and allows for a quick touch-point that your audience will look forward to receiving on a regular basis.


3. Text Messages

Text messages are a great way to reach our audience with a short message, and the likelihood of them reading it is very high. You can send a quick text to your probable clients immediately you have listed a new property. Short messages are very effective and are known for getting really good responses.


4. Direct Mail

Utilizing services that allow you to generate geographically or demographically targeted mailing lists can help you reach your ideal audience without having to maintain your contact lists. From just listed and just sold postcards to custom home value report postcards, you can engage with your farming area and pique their interest in buying or selling a home with you.


5. Home Value Reports

Home value reports can also be shared digitally such as through email or your website. Positioning yourself as the area expert also improves your chance of receiving that call to discuss their options in more detail. Also, if you’re looking to find homes to sell, informing your farming area about the potential market value of their home can be an enticing fact to provide, particularly if it is increasing.


6. Blog

Blog with relevant contact has always impact on your SEO and can rank you high on search engines. It can also provide content for your social media and newsletters. Although the blog is s not a conventional marketing automation tool, it certainly takes the detail work out of the job while achieving your marketing objectives.


7. Lead follow-up

It’s great to convert website visitors to leads but constantly sending them to follow up emails is high time to consume, if done manually one by one. You can always move your prospect through the sales funnel automatically. Sending an email to your lead to educate them on next steps can help them feel heard and hopefully get another viewing scheduled for a listing. Try to use the right language while sending emails.


8. Live Chat: Website Customer Service

In a time when everyone wants immediate feedback, adding a chat feature to your website can make a big difference. Addressing a simple question quickly can demonstrate the level of customer service they can expect from you. When a website visitor engages with your brand, there is a fair chance to convert it into a lead.


9. Online Scheduling

Marketing automation can not only save you time but also streamline your customer’s experience. Online scheduling is yet another opportunity. It saves you from those tedious back-and-forth email conversations to coordinate calendars and directing your clients to your online calendar, which knows your time commitments and displays available time slots.



Marketing Automation, if utilized to its maximum potential, can allow Real Estate Agents to deliver real-time, personalized marketing messages to prospective clients throughout the sales process.
A well-rounded real estate marketing automation system can magnify the customer’s experience by tailoring custom messages each step of the way with a series of automated emails based on their interests. Real estate marketing automation also streamlines social media efforts with the ability to schedule posts on top social media channels – a strategy that every modern real estate agent should be using.